About

Amma is a nationally recognised thought leader in housing, homelessness prevention, and economic justice. With two decades of experience shaping local government practice, she is known for her ability to articulate the systemic issues driving the housing crisis and for offering clear, practical, and disruptive ideas that challenge traditional thinking. Her voice is sought after across the sector because she brings something rare: a strategic perspective grounded in operational reality and a deep understanding of the economic and human drivers of housing need.

As Head of Housing Solutions, Amma leads a complex, multi-service system covering homelessness, temporary accommodation, rough sleeping, private sector housing, disabled facilities grants, choice-based lettings, and lettings management. She directs a workforce of professionals, translating frontline evidence into strategic insight and designing services that prioritise dignity, early intervention, and long-term stability. But what truly defines her leadership is her capacity to think beyond organisational boundaries and drive conversations that push the sector forward.

At the centre of Amma’s thought leadership is a core belief: homelessness is preventable. She challenges narratives that treat crisis as an inevitability and instead argues for a fundamentally different policy mindset—one that treats prevention as both an economic imperative and a moral obligation. She is known for highlighting the cost failures embedded in reactive systems and for demonstrating how early intervention models produce better outcomes for households while reducing financial pressure on local authorities. Her analysis consistently bridges financial logic, service design, and the lived realities of residents.

Amma is shaping national discourse by calling out uncomfortable truths: legislation alone cannot solve homelessness; policy must be matched with investment; and without courageous local leadership, systems will continue to manage decline rather than drive reform. She urges councils to move beyond compliance-led thinking and build services that anticipate need, strengthen resilience, and create consistent, predictable pathways for vulnerable households.

Her emerging legacy platform, Ebanomics, consolidates her influence across housing, economics, and justice. Through this body of work, Amma articulates a future vision for housing systems that is rooted in fairness, long-term value, and the centrality of home as a foundation of opportunity. Ebanomics positions her as a thinker whose insights extend beyond housing alone, engaging with broader debates on poverty, community infrastructure, economic participation, and the social determinants of stability.

Amma’s leadership style deepens her credibility as a thought leader. She communicates with precision, clarity, and a willingness to challenge accepted norms. Her commentary is direct but grounded; critical but constructive. She is respected for naming what others overlook and for doing so with a calm authority that reflects lived experience, strategic insight, and an unwavering commitment to truth and impact.

What distinguishes Amma is not only her expertise but her voice—confident, principled, and uncompromising in its insistence that the UK housing crisis is solvable. She stands at the forefront of a movement calling for intelligent design, prevention-led systems, and leadership that is bold enough to transform not just services, but outcomes for generations to come.

Amma is not merely contributing to the national conversation—she is reshaping it.